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N E W S   F R O M   T H E   D E P A R T M E N T

Summer Performing Arts Beckon N.C. Visitors

Contact:
For more information, contact Joe Newberry at the North Carolina Arts Council at (919) 733-2119 or joe.newberry@ncmail.net.


North Carolina has been named one of the top 10 states in the U.S. for cultural travel by the Travel Industry Association and Smithsonian magazine. The state was recognized in large part because of performing arts organizations like those featured in the handy 2004 Guide to North Carolina Dance, Theater, and Music. The Guide, which is available on-line at http://www.ncarts.org, will lead those cultural travelers to terrific shows all summer long.

The Guide is produced by the Summer Performing Arts Coalition, which is made up of 14 outstanding venues around the state. Partners include the N.C. Grape Council, which provides the Guide with information on 28 North Carolina wineries, and AAA Carolinas, which is offering discounts to its members for Summer Performing Arts shows.

"Many of the activities found in the Guide are free or priced to be able to take the entire family, whether on a weeklong vacation, an overnight excursion, or even a day trip," said Maryanne Friend, Marketing and Cultural Tourism Director for the North Carolina Arts Council. "The 2004 edition of the Guide features links to places to go and things to do, great spots to eat and stay, and other ways to make a stay in North Carolina unforgettable."

WORLD CLASS THEATER, DANCE AND MUSIC
Summer in North Carolina means world-class entertainment. Theater highlights include the off-Broadway hit "Oil City Symphony" at Flat Rock Playhouse, "All I Really Need to Know I Learned in Kindergarten" at Southern Appalachian Repertory Theatre, an election year revival of the musical "1776" at Lee-McRae Summer Theatre, "Wait Until Dark" at Blowing Rock Stage Company, "Always...Patsy Cline" at East Carolina University Loessin Summer Theatre, as well as favorite outdoor dramas "The Lost Colony," "Horn in the West," and "Unto These Hills."

Dance fans can enjoy the Atlanta Ballet at the Appalachian Summer Festival in Boone and performances by students, alumni, and faculty from the N.C. School of the Arts during the "illuminations" festival at Roanoke Island Festival Park.

Music lovers can see superstars like folk singers Peter, Paul, and Mary at the Brevard Music Festival, pianist Andre Watts at the Eastern Music Festival, and legendary North Carolina guitar picker Doc Watson as part of the Appalachian Summer Festival's 20th anniversary season.

SUMMER PERFORMING ARTS COALITION PARTNERS
Consortium partners from the mountain region include Unto These Hills Outdoor Drama, Brevard Music Center, Southern Appalachian Repertory Theatre, Flat Rock Playhouse, Highlands Playhouse, Blowing Rock Stage Company, Lees-McRae Summer Theatre, and An Appalachian Summer Festival. Heartland participants include the North Carolina Shakespeare Festival, and the Eastern Music Festival. The east is represented by the ECU/Loessin Summer Theatre, Airlie Gardens, Roanoke Island Festival Park with performers from the N.C. School of the Arts, and the Lost Colony Outdoor Drama.

A 2004 Guide to North Carolina Dance, Music, and Theater receives support from the N.C. Arts Council. A division of the Department of Cultural Resources, the N.C. Arts Council is an agency funded by the state of North Carolina and the National Endowment for the Arts. The mission of the N.C. Arts Council is to nurture and support excellence in the arts, and provide opportunities for every North Carolinian to experience the arts. The Arts Council further serves as a catalyst for the development of arts organizations and facilities throughout the state as it makes grants and offers technical assistance.

For more information, contact Joe Newberry at the North Carolina Arts Council at (919) 733-2119 or joe.newberry@ncmail.net.

STORY IDEAS
When you are thinking about stories for your summer arts or travel sections, here are some angles you might wish to consider:

Family Fun A 2004 Guide to North Carolina Dance, Theater, and Music is chock full of fun for the entire family, plus things just for the kids (of all ages) like Lees-McRae Summer Theatre's production of "Jack Tales: Theatre For Young People," or magician Bradley Fields, who will combine dance, mime, and music as he moves across the stage of the Roanoke Island Festival Park performing magic tricks in a seamless flow of movement.

Travelers are indicating a desire to pursue more family oriented activities, as well as an interest in spending time in "safer" areas, possibly in response to the terrorist attacks of Sept. 11, 2001. Another trend finds that parents are more and more willing to take their kids out of school to travel for a first-rate educational experience.

Exciting Venues Appalachian State University in Boone is home to the new Turchin Center for the Visual Arts, the largest visual arts center in northwestern North Carolina, east Tennessee, and southwest Virginia. Outdoor dramas like "Unto These Hills" in Cherokee and "The Lost Colony" on Roanoke Island, among the top four dramas in the nation, are performed where the events actually took place.

The Inside Track on Outside Fun Summer is such a great time to be outside, and there is plenty to do under the stars in North Carolina. Some examples:
§ North Carolina's renowned outdoor dramas.
§ Roanoke Island Festival Park.

Sharing with Students Tomorrow's stars start here. Many of North Carolina's festivals also have internationally recognized schools. A feature story might look at how mentors and students interact at Roanoke Island Festival Park or the Brevard Music Center (interesting angles with adult learners at nearby John C. Campbell Folk School or Penland School of Craft in the western area.) Another example of mentoring can be found at the Flat Rock Playhouse & The Vagabond School of the Drama, which has trained hundreds of theater students in performance and design. Whether a kindergartener or college graduate Flat Rock Playhouse's hands-on approach to theater affords students an opportunity to work side by side with theater professionals.

Another feature idea is that alumni of programs like the Brevard Music Center can be found in virtually all of the nation's leading orchestras, opera companies, and leading conservatories. For example, the Center's Artistic Director, David Effron, attended the center as a young teenager in the 1950s, and has gone on to establish a major career as a conductor with engagements throughout the United States, Europe, Asia, and Israel.

Profile the Stars North Carolina's internationally recognized festivals draw the best and the brightest. Each of these 2004 performers would make an interesting profile:

Appalachian Summer Festival, Boone
§ North Carolina's own Doc Watson
§ Peter Schickele (also known as PDQ Bach)
§ Preservation Hall Jazz Band

Brevard Music Center, Brevard
§ Folk legends Peter, Paul and Mary
§ Pop group Take 6
§ Pianist Emanuel Ax

Eastern Music Festival, Greensboro
§ Pianist Andre Watts
§ Eroica Trio
§ Violin superstar Julia Fischer

$ave with the Art$ Prices for events in the performing arts range from FREE to $45 a seat. Many events offer children's discounts. The bottom line: you can stretch the family's vacation dollar by enjoying 'big city' events close to home.

Cultural tourism a growing trend. The North Carolina Performing Arts Consortium, its annual guide and website are examples of the imaginative cultural marketing that has made North Carolina a leader in cultural tourism, according to the National Association of State Arts Associations. Performing arts organizations are finding it pays to link arms in building audiences. Meanwhile, state Arts Councils and Departments of Tourism are discovering that arts "trails" and "itineraries" are effective ways to introduce people to the riches of their state.

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Our mission is to enrich the cultural, educational, and economic well-being of North Carolina's citizens and visitors. We do this by working to enhance the availability and quality of our state's historic, library, and artistic resources.

Knowing that cultural activities are integral to the daily lives of North Carolinians and a healthy economy, we work to preserve, develop, promote, and share the state's artistic, historic, and informational treasures.


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