Catherine OlivaDirector of Marketing

Director of Marketing Catherine Oliva

Catherine Oliva is a Winston-Salem native with 20 years of experience creating, implementing and managing marketing and content initiatives for a variety of major media brands including MTV Networks and the Smithsonian Institution. Most recently she served as president and chief executive officer of Total Management Company (a Raleigh-based management firm supporting world-class experts, authors and thought leaders) after she and her family moved to our state in 2015.

“I am thrilled to join the team at DNCR, where I can actively promote my love and appreciation of the best parts of North Carolina,” she said. “I love being back in North Carolina. My entire family is here, spanning from the coast to the mountains.”

She has been involved with a number of associations and organizations including the Carrboro ArtsCenter, the alumni board at Elon University (where she received a bachelor of arts degree in English literature), Leadership Music, Raleigh Chamber of Commerce, Recording Industry Association of America, Americana Music Association and the International Bluegrass Music Association.

After starting her career in D.C. working for AOL she moved to New York, where she was executive producer for and then MTV properties,, and From there she moved to Nashville, Tenn., where she was vice president of artist services for Ticketmaster/LiveNation. In that role, she was in charge of branding and digital strategies for top-tier artists, rolling out extensive campaigns across various media outlets and platforms. She has also spearheaded the development of digital and mobile applications for the Smithsonian, TED and Univision.

In her free time Ms. Oliva enjoys outdoor activities, reading, traveling and attending music and cultural events.

She is a member of Raleigh Moravian Church, the Raleigh Chamber of Commerce, the YMCA and the PTA at A.B. Combs Elementary School, where her daughter Rose is a fourth-grade student.