Oliver, North Wilkesboro Native, a Sixties Pop Sensation

William Oliver Swofford, known professionally as OliverOn February 22, 1945, pop musician William Oliver Swofford, known professionally as Oliver, was born in North Wilkesboro.

A Morehead Scholar, Swofford joined his first band while at the University of North Carolina but they had no national success. In 1968, he came to the attention of music producer Bob Crewe, who described his voice as “pure, almost like a reed instrument.” After recording the song “Good Morning Starshine” from the musical “Hair,” but before releasing it, Crewe decided that Oliver would be a better name for the rising star.

In the summer of 1969, the song was a hit, climbing to number 3 on Billboard’s Hot 100. During his short musical career, Oliver had an additional hit with “Jean” from the movie, “The Prime of Miss Jean Brodie.” The song’s writer once said that Oliver did not just perform the song well,” he “set a standard for its performance.” “Jean” rose to number 2 on the Billboard chart in the fall of 1969.

In the early 1970s Swofford toured hundreds of college campuses and collaborated with Karen Carpenter before leaving the business. His debut album ultimately stayed on the chart for 38 weeks.  He died in 2000 in Louisiana.


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