The North Carolina Museum of Art (NCMA), in partnership with local company Myriad Media, will launch a new social media campaign on Friday, January 15, highlighting artists and works of art in the Museum’s permanent collection as well as conservation projects, popular menu items at the Museum restaurant Iris, and more. The project will select features of the Museum that start with each letter of the alphabet, posting one letter every two weeks throughout 2016.
“We wanted to start the new year by taking a closer—or different—look at elements of the Museum that are either beloved by or unknown to our visitors,” says Karlie Marlowe, NCMA digital marketing manager. “Taking inspiration from the unique alphabet typeface created for us by international design firm Pentagram, we decided to feature favorite works of art, objects in the Museum Park, behind-the-scenes projects, and surprising trivia based on each letter of the alphabet.”
Myriad Media approached the Museum to partner on a digital project to engage the Triangle community as part of its series of creative community collaborations. The company has worked with other local brands, including lucettegrace, Slingshot Coffee, Defiant Whisky, and rapper King Mez.
“The goal of the project is to expand the NCMA’s existing brand through social media,” says Myriad Media strategist Jedidiah Gant. “The Museum’s alphabet is the perfect inspiration to connect the brand with the art through a yearlong campaign.”
Raleigh photographer Raymond Goodman took most of the project’s photos with an iPhone, aiming to capture views of the Museum from a visitor’s perspective.
People are encouraged to follow the campaign and post their own pictures for each letter with the hashtag #NCMAabcs on Facebook, Twitter, and Instagram. People can also see each letter unveiled on the Museum’s website.